We have over $50bn of transaction experience globally London Amsterdam Dubai
We have over $50bn of transaction experience globally London Amsterdam Dubai
Our team brings over 30 years of experience from top-tier M&A firms, private equity, and scaling online businesses. We’ve spent countless hours preparing IMs, financial databooks, conducting due diligence, and reviewing target companies—again and again.
We focus exclusively on online businesses—SaaS, e-commerce, content, agencies, and apps. We combine top tier professional M&A standards deal execution with founder-friendly pricing, clear communication, and hands-on support. We don’t just list your business or hand you a theory, we help you prepare, position, and close with confidence. And through our Knowledge Programs, we make that same level of insight accessible to those who want to lead their own process.
We started Deal Execution Advisory because education has always been at the heart of what we do. From our early careers in M&A—working with everyone from analysts to senior management—we’ve always valued sharing knowledge and building clarity.
In the online and business services space, too many bootstrapped founders are stuck between marketplaces that offer no guidance and advisors who don’t speak their language. Add vague pricing and mismatched expectations, and it’s easy to see why deals fall apart.
What we want to achieve
Our mission is to bridge the gap between marketplaces and high-cost advisory firms by making the exit process clearer, fairer, and easier to understand. We help online business founders access high-quality M&A knowledge and tools—so they can achieve better outcomes with transparency, control, and confidence.
What we believe in
We believe every founder, regardless of size, should have access to world-class M&A knowledge and support. Our vision is to become the go-to platform for founders who want to sell their business the right way, on their terms.
Our team brings over 30 years of experience from top-tier M&A firms, private equity, and scaling online businesses. We’ve spent countless hours preparing IMs, financial databooks, conducting due diligence, and reviewing target companies—again and again.
Collectively, we’ve reviewed thousands of M&A opportunities, bought, sold, and passed on deals across a wide range of industries. From €100K exits to €5B transactions, we understand both the technical and human side of M&A. We’ve been on your side of the table—and now we help you win at it.
Want to know more about our deals? Or interested in buying a company? Subscribe to our Live Deal Information Flow and we’ll keep you up to date on the opportunities that present itself.
